ZHANG Jiarui, M.A.

Chair China Business and Economics, Doctoral Candidate

ZHANG Jiarui is a doctoral candidate at the Chair of China Business and Economics at the University of Würzburg.

Résumé

ZHANG Jiarui studied German and English for his bachelor's degree at Dalian University of Foreign Languages. He received an MBA degree in International Management from ESB Business School Reutlingen and a master's degree in Modern East Asian Studies (M.A.) (with a focus on China's economy) from the University of Duisburg-Essen. He has extensive work experience in marketing and market intelligence in the automotive industry, both in China and Germany.

Research

The focus of his doctoral research is on the analysis of Chinese consumer purchasing behavior of electric vehicles.